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Tuesday, November 23, 2010

Love hurts, take it or leave it!


So, it is like this; I woke up thinking through a couple of my experiences along my life's journey, mostly at those moments i took, or rather, attempted to take a detour through the dark alleyways of love. There seemed to be a recurrent theme - love, like dark chocolate, felt good, but more often than not, leaves a bitter, if not a sour taste in your mouth.

How did it all begin? Those who know me well, and I doubt anyone can lay claim to that, will tell you that I started out very early on the adventure quest for love. During my nursery school days, I had already figured out that - Lesson 1: boys and girls were fundamentally different, and that there was something that girls had to give boys - and that boys wanted, and I wanted that thing (even though I didn't know exactly what it was), and I sure as hell was gonna get it!

My first (documented) love in Nursery Two, was Jessy, she was my classmate in school, and oh boy was she gorgeous! a mulatto (or half-caste like we called them back then). she had long legs, dark hair, and rosy cheeks. All I thought of as I skipped to school daily with glee (imagine a chubby male version of little red riding hood but without the red cape) was staring into Jessy's eyes where the sun seemed to rise and the moon... well, I had no idea what the moon did at night because I was not allowed to stay up that late at 5 or 6 years old!

As a toddler, I had already fine-tuned the art of fantasizing... in my fantasies, I was Mickey and she was Minnie mouse and we always played and sailed away together in the cartoon world, on a tugboat. Lesson 2: (if you can dream it, you can achieve it)  I don't recall the exact words I used in spinning her, all I know is that my lunch box, my 'Mothercare' (R) pant (fondly called pata back then - those two-color striped pants... I loved the red ones and blue ones the most), and of course, my mickey-mouse watch which had Mickey skating through the watch to tell the time. Then it happened, Susan transferred to my class from some other school and it hit me... two mulattoes are better than one! - Mistake 1


Thus came my first official experience with cheating, which ultimately led to my first panic attack as a result of not knowing how to calm an irate, crying little girl. my little-boy mind didn't understand why she seemed to be so concerned that I was spending more time with Susan, sharing part of my lunch with her, and even kissing her every now and then at the back of the class during recess.

Lesson 3: if you treasure your sanity, do not make her mad and jealous! I knew she was hurting, but I liked the attention I was getting from Susan (and didn't notice how much she was hurting); she showed me in good time.

During the lunch break on some fateful day, my class teacher singled me out in class (it was a moral instruction class) and asked me if I had done anything wrong at home of late. With all the little boy swagger I could muster, I said no. Then she did the unthinkable. (She held in her hand a ring and a bracelet).

Weeks earlier, I had accidentally picked up one of my mum's rings and another of her bracelets (gold) and had as a true reflection of love given them to Jessy and Susan at different times, and had foolishly told Susan never to mention it to Jessy. Lesson 4: Code it, and code it well!  That was my undoing, and another lesson in love and relationships, Lesson 5: Women Talk to each other (they leave all their differences behind and gang up to attack a perceived common enemy). Somehow, both girls talked and not only exchanged items but felt that they should proudly inform the class teacher that they were 'getting married to Femi'. Somehow, I had convinced them both of the value of them marrying me and having little cuddly, baby Femi (er, now that I think about it, how would that have happened exactly?)

While I stood in front of the class fidgeting nervously as my sins were read out to me, my Mum walks into the class (she had been called in by my class teacher).  A sore bum, a spinning headache, and three buckets of tears later, I finally figured out what had happened; my mother went Jackie-Chan on me and afterward, threatened my very existence with the words "wa dele wa bami" (I'll be waiting for you at home).

Surprisingly, both girls felt obliged to pet me and reassure me - Lesson 6: If you know how to cry, it just may wash your love-sins away. I would rather not go into the details of how I got home and was pampered into having a black eye, and how I was suddenly being stared at by a bunch of irate women (code-named aunties) who felt honour-bound to each offer a knock or a slap as led by the spirit.

The implications of my innocent attempt at sharing my heart and attempting to love so early in life included being suspended for two weeks (I think the school was more concerned with my promise to make them have baby-Femi's than the fact that I had given out my mother's jewelry as a mark of undying love).

Lessons learned, I moved on through the rest of primary school without incident - more out of fear of my mum and the 'aunties', and the fact that my mother constantly reminded me of my acts of foolishness in the quest for love.... she reminds me to this day.

Love in secondary school was a different experience. To sum it up, I learned that if done wrong, the wages of love is failure. In form 3, I fell in love again, she was, true to form, yallow, gorgeous, and had the loveliest eyes I had ever seen, at the time. (I shall call her SA). Everything about her made my heart beat faster, I even descended to a perpetual state of denial, and it took the wise counsel of older males in my life at that time, to convince me that she, like everyone else, farted (but that could not deter me....I was sure her fart smelled like the essence of strawberry). I may have genuinely loved SA and always found a way to be around her, and she knew it: I even applied to join the Girl's Guide (she was a member); of course, I was firmly rejected by the club.

Then came the next Lesson, 7: peer pressure is cool, but is just wrong in the context of love and loving. The more she opened up to me, the more I had to (pose) that was the trend then, you had to feel like you were doing her a favour by being with her. Foolishly, I succumbed to peer pressure, hurt her feelings, and she left me.

I stopped eating, I stopped reading (not like I did much reading in the first place, anyway), and for the first time in my life, I lost so much weight that I could see my feet without my tummy being in the way). I lost the second (documented) love of my life *insert huge sad smiley here*
 
Long story short, since I did not read, I did not pass my exams! and if you fail, you must repeat (borrowing the words of a public figure to justify why his son, a then governor was qualified to run for a second term in office – if you fail, you must repeat your class, He has failed, let him repeat his term as governor).
 
So, for a brief moment, I became a state governor, I was an emotional wreck, and I vowed not to love again, but I soon got over it, swiftly. My experience (in my formative years) at storybook, fairy-tale, Mills and Boons, Silhouette, Pacesetters, and Temptations-love has been a mix of pleasure and pain...starts with pleasure, ends with pain. But the brief moments of passion, pleasure, and bonding make the underlying pain worth bearing.

The butterfly-in-tummy, spinning head, and the feeling of floating in the clouds is a truly wonderful feeling, but is that love?

Love is a decision and not a feeling o jere. It is a decision to open up to joy and happiness and occasional pain, to cry when you are happy, and cry when you are sad; it is a decision to make yourself vulnerable on purpose.

Love hurts.


'Back in the days when I was young, I'm not a kid anymore, but some days I sit and wish I was a kid again' (anonymous)


end

Thursday, November 4, 2010

Biography of Humpy The He-Goat

Born some odd twenty-something years ago to proud parents, Billy and Brenda Humpy, little Humpy started out like every other kid. He loved to laugh, cry, poop, sing, and most importantly, grab things and stick his finger into things; those were the early days, the formative years that molded Humpy into the proud billy-goat he is today.

 As I set about writing this biography, I promised myself that in the pursuit of truth and good writesmanship only I shall pay attention to only the important details of his life to date, shed light on his great moments, and give generations to come someone, or better yet, something to learn from.

Very early in life, little Humpy had already decided on where he was headed and what he wanted to be. the year was 1986, the Moral Instruction class when Mrs. Fletcher, the form instructor, asked the question (containing these ten words) that changed little Humpy's life forever - What Would You Like To Be When You Grow Up? 

Bursting with energy and literally glowing from the 'invincible' 200-watt bulb hovering above his head/struggling for space with the ever-present halo (the sign of innocence that all babies have and which they lose after they have their first sustained naughty thought), Humpy raised his hand to signal to his teacher his intention to speak.


Yes, Humpy, she said calmly and encouragingly, He shot up like the Apollo space probe destined for greatness in outer space... I want to be a He-Goat, not the animal though, but a He-goat like my uncle Willie, ma! (silence, then more silence). Everything froze in time, the drops of water seeping from the tap in the corner of the room, the wind, the hearts of the little kids, their eyes (blink-less) even Charlie, the foulest kid in the class froze in mid-fart! 

As if unaware of the effect of his proclamation on everyone/thing around him, he continued...

I want to be a he-goat, they have all the fun and no one ever gives them much of a hassle, SIT DOWN, Mrs. Fletcher said (finally able to speak after the initial shock and after wrestling with her inner demons who somehow held her accountable for Humpy's utterances). little Humpy sat, not understanding her sudden aggression towards him, he turned to Little Johnny his best mate for advice... None came.

Uncle Willie was a man around town, many a time, little Humpy had seen Mrs. Fletcher steal knowing looks at him, and then mutter some unprintable words under her breath which always ended with a curse and the words 'foolish He-goat'. Uncle Willie was a local legend and the source of pride for the Humpy Clan.

At age 3, he had his first kiss, at Age 12, he had become the local heart-breaker, and at age 18, he had become listed on the local stock exchange as an export-grade service/service provider, what was his trade? well, how about you ask Mrs. Fletcher and get yourself a talking-to that would end in a lot of unprintable words... (rumour even has it that Williamina, the good looking village-bicycle, and daughter of Mrs. Fletcher, was fathered by him) well, the apple truly doesn't fall far from the tree... I am guessing that partly explains the nature of Uncle Willie and Mrs. Fletcher's unspoken feud.

In his teens, Humpy did live up to the reputation of his favourite Uncle Willie; having spent one too many a night running down the streets being chased by fathers and brothers of innocent little girls and devilish little girls alike; from all of this, he learned one key lesson:  irrespective of what the girls' fathers said or did, Okafor's Law reigned supreme.

Now in his 20s, a vibrant fellow, a regular chip off the old block, Humpy has been severally described, by several, as mean, a heart-breaker, cheat, a deceiver, an unrepentant flirt, a user, and more. Most importantly, he, just last week, finally achieved his lifelong aim, the coveted title (worn proudly by one person per generation of Humpy's), He-Goat!

Humpy, in the middle of a well-laid-out candle-lit dinner for two, finally got the title bestowed upon him in grand fashion, he was knighted Humpy the He-Goat by Sheila, his latest lover and victim!, How was he knighted you dare ask?

A slap, no, make that two, a glass of Merlot poured in his face and trickling down to his snow white shirt (well starched and well creased on all edges), as she uttered the words, I hate you, and I hope you get hit by an airplane, you rabid He-Goat!  ...in utter bewilderment, he got down on one knee and wiped the sting of the matured vino from his eyes...

When he arose, he arose a changed man, the feeling of accomplishment, overwhelming.. he had a teardrop in his eye as he arose, overcome with emotion...

He was finally there and had earned the title reserved for a chosen few...He had become one with the force, he had become Humpy, the He-Goat!

- end -

credits: Image culled from Google Images

Wednesday, October 27, 2010

Fabulicious Calabar

From Abuja, plans changed. The initial plan was to proceed to Lagos for some R&R (for you non-military folk, that’s rest and relaxation) with family friends and loved ones, but that was not to be as I had to wait back and sit in for another activity.
By the way, the Abuja auditions went well, it was an interesting mix of musical passion, pleasure and pain...some folk were so funny they got us in stitches, others just caused you pain...
The kind of pain every little kid dreads.. remember that time you thought to yourself, mummy isn’t here, I can have one juicy piece of dodo (fried plantains), you relish the taste even before it hits your tongue; then you pick up that piping hot piece of dodo seasoned to taste and fried to perfection, then the devil strikes!
Mum walks in and you do the smartest thing your lilliputian mind can conceive (in order to conceal the hot piece of dodo) you shove it into your mouth (then the anguish hits...it is a mixture of pleasure and pain as the burning sensation totally scalds your tongue)! That is the kind of tears-inducing pain that shot through your being, hearing some of these hopefuls, attempt to sing.
The brief stop-over in Lagos was not to be. We proceeded to Calabar, the city where dreams are made, waits are broken and wonderful sights pop out literarily from every corner.

Lovely weather I say to myself as I step off the plane at the Margaret Ekpo airport, it is drizzling, I can already feel the warm embrace of Calabar's bosom, I feel at home as I begin to see visions of giant pots of soup calling my name and singing the happy Femi anthem.. (which ends with the words, my tummy full, my passions alight as in your warm embrace I lie).
I am apprehensive still, although this isn’t my first visit to the land of pleasure and honey, it shall be my longest stretch in the city.. I wonder...would my waist survive the trip? I ponder as I go in search of Monty the whale, my gorgeous abode for the next 5 days.
Planning for the auditions in Calabar was a breeze, having run the sequence successfully in two other locations before now. Day one: meetings, radio interviews, more meetings and then setup begins.
Day two is without incident, save for my being bamboozled into another station for an on the spot interview... (from my experience with Matilda in Abuja, I have totally fallen in love with that bold protruding microphone, and I am actually considering being a radio personality during my fly-by-night-moments), radio presenters are from a totally different planet, but I think I can trace some a micro fragment in my DNA to that planet, else I wouldn’t be loving it all so much! Big-ups to you Matilda-D!
Day 3: Auditions hold at the cultural centre, hundreds show up to sing their hearts out. You can feel the buzz everywhere you turn... I close my eyes and I am transfigured into philosopher mode, where I can see invincible neon signs on the head of each person at the venue, each person has a sign with a single word that read either (YES, NO or MAYBE), how can there be so many YES Signs?! I ask myself... well, 80% of the crowd were female, and like the beer-parlour stories suggest, Calabar indeed has talent, is their talent music-related?, I wonder.
I get back to my room and then I get the BBM that changed the course of my stay in Calabar, it was from my number one hoodie Dora.. (you know it is you girl!), my pips were having ice-cream and chocolate chip cookies (even though I know it is FAN ice cream – as that is the best you can get in this neck of the woods), I rush over to the room I knock on the door..
I step in, say my pleasantries to all who I meet...then it happens, I look upon those eyes. (flash-back) ever found yourself in a situation where everyone is in real time but your mind for whatever reason just chooses to record at 10,000 frames per minute (in production terms, that means in super slow motion!), it took a few minutes for me to realise that my mumu switch had just (almost) been flicked to ON. The last time something similar happened to me.. (er, moving on swiftly...lol)
Yup, there she sat, looking all fine and chiseled like something out of a fairytale, long jet-black hair, eyes that saw into the future and beamed positive thoughts of hope into my mind, lips that could stop a charging bull in its tracks. She had a smile, oh did she have the most honest smile ever, and a charm that would turn any white-coat-British adventurer/soldier into a self-confessed Indian (Ask Captain John Smith of the Pocahontas fame, and he would tell you of what I speak), I introduced myself and so did she, her name was Daeze (I hear wind chimes) chei, Omalicha nwa!
Well, to my frustration, the last bit of ice cream was gulped down by someone (can’t remember who right now, don’t forget I am still shooting in slow motion here). I sit and after a while, I am back to the normal me. Anyways, Ice cream gone, I tuck in and have a drink. We all talk about life in general and our expectations of Calabar, and somewhere in all of this, the word Jasper comes up.
Jasper is to Calabar as cheese is to mice, it is the epitome of fun, friendship and excitement in Calabar, good music, great people, and after the alcohol sets in, great dancers too.
Well, you figured that out already, we headed to Jaspers and took our place in the flames of Calabar night life, as we leaned back to be consumed by it. Myself, MF, Cheech, Dp, Dora, Yinx and Daeze, and our new best friends Jack Daniel, John Hennessy, and the Mayor of Long Island (all correct and accounted for (well, KAT couldn’t make it out that night), the night begins to take shape).
We started out shy and held back our dance moves... Cheech burst the first move with her Igbo version of the American street-dance fad called krunk (sp.), from then on, the more we drank, the dimmer the lights got, the more relaxed we got, the slimmer and taller I felt and the more dancing made sense.
Anyone who knows me knows I cannot dance to save my life; that said, I am not as bad as F-Jay, my adopted brother who is completely tone deaf and dances worse that the average white man and Chinese dude put together. Anyways, the more we drank the more I was convinced that if I didn’t dance, I would be doing humanity a disservice, so, in good faith and to ensure the continuity of the human race, in peace, I danced, and boy did I dance, surprisingly, it felt good. Thanks to the skills of Daeze, Dora and Cheech, ah yes, and Misi!, Ununa gba nkwa ofuma (you ladies can dance o!)
Bonds were forged that night and which I shall carry with me for the rest of my life, bonds born of a mix of good music (after the DJ finally figured out that we were there to dance), great company, good conversations and no forming
The next morning, it was back to work as usual and we had production deadlines to meet. Somewhere between breakfast and dinner, I was asked to sum up my experience in Calabar so far... well, I took a rain check as I still couldn’t get the words to describe the forming impression still swimming around in my alcohol sprinkled brain cells.
On day 4, Daeze was back, tall, gorgeous, clear skin and those eyes.. those eyes, those eyes...(I say that in my best Nollywood home video advert) it must be a sin to look that good and yet be a complete lady and inspire great men to think and do great things, effortlessly. Well, as we did the day previous, great minds once again came together and it was team bonding all the way, I swear, I so much fun that I began to see space-ninja monkeys and kittens dancing alanta!
Then it struck me, the answer to the question I had so skillfully evades earlier in the day, when I was asked to sum up my Calabar experience in a few words. The words came to me slowly.. I felt like the great men of old who had at one point or the other had life uttering messages revealed to them...
In the midst of the chats, giggles and all the fun and excitement, and watching KAT be Kat, Cheech do her thing, Yinx let go and let be, Dora spinning on the turn-mac (well, she D-Jayed from her MAC), and Daeze just being all fabulicious and graceful, the words came to me.
To me, Calabar showed me the true value of safe fun, friendship and bonding, it showed me that I was capable of having fun and having a blast, without the typical feeling of guilt. Calabar gave me Daeze, my new friend...
Calabar was fabulicious!

NB. To my girls Dora, Cheech, Daeze, KAT, I love you guys to bits, just the way you are..!

Tuesday, September 28, 2010

...of simple average men

There are certain things, people and events from my chequered secondary school days in Warri that I will never forget. This was the age of puberty and juvenile renaissance; the time we first discovered the joy of sex and the concomitant pleasures that could be derived from kissing the lips of the same classmate you insulted in the dining hall two days ago, the thrilling episodes of breaking bounds from school without a proper exit pass and going to eat eba and egusi from the forbidden 'food na ready' buka across the single lane that linked ajaminogha and ogunu. 

But apart from the great sex you could get from the virgins that littered the school and the evergreen palm wine that was smuggled into junior staff quarters, what amazed me about the school was the odd assortment of individuals that one met in boarding school; ruffians, effikos (bookworms), gays, talented geeks, born-agains, and genuine flirts. But all through my stay in college no-one amazed me more than Folajimi - or Jimi as he was called. 

Jimi was the original average person. There was nothing in the world that Jimi could do brilliantly. He was actually not all together useless, which wouldn't have been uncommon as I had the hard luck of staying in the same room with a gang of the most useless boys I have ever known - Jimi was unique in that he was neither useless nor brilliant - he was mostly just a shade below average in EVERYTHING. 

He scored average in class, was average when we played football and was usually in the third or fourth set when we played 'choosing', was average in his knowledge of movies and music, dated an averagely pretty girl, had an average voice and uncannily couldn't raise it beyond a particular decibel even if mobbed at the rec centre where we used to go buy snacks, he had two class shirts, two pairs of house wear, two pairs of shoes and I don't know a more average number than two. 

Jimi was queer but was always available. If you needed anything to be done averagely, he'll be around to help you. Don't expect anything spectacular - it can never be. But he was handy and a pretty nice person to banter with (if you didn't mind an average banter - and I was usually amenable to such average banter after my 16 year old liver had just been drenched with a half bottle of Red Label whiskey nicked from the house of a room-mate's guardian at Shell Estate, Edjebba). 

Almost twenty years have gone by now since I left college and it has finally dawned on me that Jimi was not alone in this world. Manchester United Football Club has in their ranks the most average footballer in the world - John O'shea - and their challenge for the title will be a hard road if and only if O'shea continues to command a first team shirt in a team that lauds itself as amongst the elites in world football. The only talent he has is his height - beyond that he just makes up the numbers. It would be no different if we put a red shirt on Klint the Drunk and ask him to parade the old Trafford turf and kick any ball that comes close to him (and kick any other thing that comes close to the ball). 

Watch O'shea on any match day; he has no ball skills, no intelligence, no innovative thinking. If a ball is passed to him, he passes it right back at you (even if you have two markers on you) eclipsing any opportunity for the team to maintain ball possession. I know much has been said about his versatility, his ability to play in every known position ( I am talking football positions here) having even kept goal for United in a crunch league match against Spurs in the 2007/2008 season and accolades in this regard have been quietly showered on him. 

He has also scored some miracle goals - 4th goal against Arsenal, chipping Almunia in the 2004/2005 season and the injury time winner against Liverpool at Anfield in the 2006/2007 season after coming on for Rooney. 

But let's be honest, John, like Jimi my friend before him, was average in all of these positions; a jack of all positions and unfortunately a master of none. The miracle goals were not Messi-like miracles but more like the miracle that can be conjured by Perpetual Nkwocha if mistakenly included in the all conquering USA female soccer teams of the nineties. 

What baffles me is the inexplicable inability of O'shea to raise his game, to improve his play, despite having played in the highest level of club football and having played for over ten years with scores of gifted and talented players like Giggs, Ronaldo, Rooney, Beckham just to mention a few. Unlike Carrick, he hasn't played sublime football before and then declined, nor is he like Fletcher who has raised his game enough to create a niche for himself as United's hatchet man; John O'shea has just been consistently a plateau of average football display.

As Man United continue their quest for another Barclays championship and glory in Europe, the question I think Sir Alex should genuinely ask himself from time to time is if John O'shea could possibly be the first or second choice right back in Chelsea, Barcelona, Real Madrid or Bayern.

The above article was submitted by Charles Omere, a poet and social commentator.

Monday, September 20, 2010

The unveil TVC - 'Abasinmi Aiyayah' - Equal Transformation

Those were the days..

Working with a team of seasoned chaps in what was then called the re-branding project team, we defined the look and feel, the language and speak and the personality of the emerging, refreshed brand FCMB.

The year was 2006, I then worked in service quality and quality control, but had the unforgettable honour of being nominated to be part of the project team;  sub-team, a two-member team, T-Sho!, I hail o,... lol.

Together, we were the sub-team on Advertising and External Communications. Our deliverables were:

- Create a go-to-market campaign that would position the brand as emotive, within reach, professional, confident, and high on rational benefits, a proudly African, proudly Nigerian brand.

- Create brand re-launch communications that would immediately show the freshness and futuristic outlook of the new FCMB

- Create a baseline CSR strategy for the new brand

- Articulate a Strategy for the new brand and implement the same.

Those were fun days... well, like they say, we came, we saw we conquered.

In all, my most memorable moments happened while putting together this TVC and the communications campaign as a whole. The sleepless nights, the project meetings, and having to work with a CEO who knew where the brand was coming from, where it was going, and how to guide us there...

And so was born the FCMB SUCCEED  campaign, the coming together of the two gold bars (my first crack at planning and executing adverts for FCMB)


Here is the multi-award-winning EQUAL TRANSFORMATION TV Commercial (click to view)


And there it is, the award-winning Succeed TVC, fondly called Abasi Aiyaiyah due to the music score (It won 2 creative awards for advertising) one while it was still being flighted, and the second award, 5 months after the campaign had been rested.

Some of you may recall the teaser press adverts...
Teaser 2
 Remember this?

I shall not go into creative and messaging strategy here, nor would I get carried away and attempt to compartmentalize the creative rationale.


P.S: Henry B, T-Sho, Tai Solo, it was mad fun working with you guys on this.

Like my goon Whitney, 'Minnie' Mezue would say, Peace (peace sign with two fingers) in the Middle East!

I'm out!




Vicky's African Dream...

Here is the story of my all time favourite TV advert developed in my FCMB days.

"I remember our first meeting, from the airport to my hotel room for a quick change, then off to her suite for a chat about the task at hand. I had heard so much about her, Vicky Sampson. I was nervous and apprehensive; I wondered if I would be uncomfortable standing in the presence of such an accomplished singer and song-writer.. she turned out to be charming, graceful, humble, and accommodating, she was a delight to behold, and to work with"
Culled from memoirs of creative mind by Olufemi Ashipa
Working with the renowned Vicky Sampson (who composed and performed 'My African Dream') was a dream come true. The South African Songstress and Diva was a delight to work with.

And how can I forget the composer/arranger, Mr. Cedric Samson is known for his compositions for greats such as Hugh Masakela... and who composed the soundtrack to the biography of Dr. Nelson Mandela, the song Öh Mandela, Son of Africa, and which he arranged and performed at Madiba's 80th birthday celebrations (I hope I got that right), You should see Cedric on the drums as well... awesome!

We went ahead to shoot the TVC, here are some stills (still photos)  from the set:


  More...


More still...


More, more still:


We had over 40 hours of awesome footage in all, shooting a safari scene, a graduation scene, a family dinner scene, a sailing scene, (we had to shoot from two yachts and a helicopter simultaneously), lions, etc., all inspired by your voice, Vicky.

The rationale for the TVC was simple, what is the African Dream and how does it relate to you at work, at play, and those milestones and achievements that make us who we are...what we are. It is a journey of success achieved through a committed partnership, a partnership between you and your bank... built on trust, commitment, and ownership. It ends with a promise of commitment; the essence of true consumer banking.

In case you never saw it, here is the link to the Our African Dream TVC (part of the "totally committed to you" campaign), this advert received wide acclaim including an independent critic's rating as the Number 1 Advert at the time RATING


OUR AFRICAN DREAM TVC (click on the link)

My African Dream - Vicky Sampson (Click to watch/listen)


Working with you guys in the studios in cape town, i shall never forget, better yet, i would always remember the first day we spent composing the music score, You, Vicky Sampson, Me, a piano, and a notebook! oops, Sorry Cedric, you got cut off this photo... i see you in your black t-shirt, lol!



Remember the lyrics to our composition? Well, here it is: Our African Dream Written by Cedric Samson, Vicky Sampson and Olufemi Ashipa, and performed by the gorgeous Vicky Sampson.

Credits: Doyin Adewumi, Sola Adegborioye, Steve Mc Dermott (Fatai), Femi J and Austin Ufomba, Durand Le Sueur, Debbie Terry, Michelle, Shawn, and Mayor Esiaba, this was fun.

Our African Dream - Stanza one:

Can you hear the drums beating
My heart beats to her call...

The sound of a new day dawning
Success in life is calling me...

Our African dream, my heart wants to follow..
Our African Dream, our hearts beat as one..

Cos we have the power to dream
and the passion to work in harmony

So lets keep this dream alive
and together we can fly..

Working together as one...

(refrain)

Holla if you want the tracks...

- end -

Friday, September 17, 2010

THE FART POEM


Farts are part of our everyday existence, whether they are considered to be pleasant or not, I say, always look for the laughter hidden within and suddenly they would have a new, personal meaning to you.

Here is a remarkable poem by Anthony Omere called "The Fart Poem'

A fart can be quiet,
A fart can be loud,
Some leave a powerful,
poisonous cloud.

A fart can be short, or a fart can be long, 
some farts have been known to sound like a song

A fart can create A most curious medley, 
A fart can be harmless, Or silent, and deadly.

A fart might not smell, while others are vile, 
a fart may pass quickly, or linger a while

A fart can occur in a number of places, 
and leave everyone there, with strange looks on their faces.

From wide-open prairies to small elevators, 
or crowded buses, a fart will find all of us sooner or later. 

But that farts are all bad, is simply not true
after all, we must not forget......sweet farts like you!

(c) Anthony Omere, 2010

Monday, September 13, 2010

FCMB TV Commercial 2007 - My Bank and i - 1

Well,

What can I say...

My passions include cooking, advertising development, and brand management. Here is a link to a TV commercial I worked on for a commercial bank in Nigeria. From communication strategy to advertising development and production. It was shot on location in Johannesburg -  South Africa.

This TVC was developed to cede the emotive attributes of the brand. It was the first TV advert in the My Bank and I series.



If you couldn't view that, CLICK HERE to watch it off youtube.

Enjoy!!!!

Friday, September 3, 2010

What is the price of TRUTH? (a penny for your thoughts…)

Act 1 Scene 1:

Enter three characters, Stella, James, and Susan. Stella and James are romantically involved, while Susan is best friends with them both, separately.

Stella: I still can’t believe you hurt me the way you did? Besides everything else, we are first and foremost, friends, and I expect that you would be true to me at all times and not be the one to make me cry, it really hurts when I think of how deeply you hurt me

James: Seriously, what have I done wrong dear, our friendship matters a lot to me as well, hence my putting myself in rather difficult situations sometimes, just to get you to hear and understand what is in fact, the truth. When we started the affair, I told you that I was not prepared for any emotional commitments, and you agreed to it... we even coined the term best friends with the best benefits... together

Stella: I know, that is not the issue here. You broke my heart and threw my emotions in my face, you led me on and then pulled the carpet off from under my feet! you lied to me.

James: Wow!  That’s deep... do you recall how you always threw fits and became moody each time we talked about us and you said u loved me and I didn’t reply? Do you recall how many times you cried when I reminded you that you meant the whole world to me, as a friend and more, but nothing emotional?  the conversations you had with Stella about us, and how I was making you cry by not opening up my heart to you?

Stella (cutting in) Yes I do.

James: Well, I chose to keep you happy by playing along with you and saying everything you wanted to hear , and each time, I pointed out that I just said them to prevent you from crying. 

Stella (hmmmmm)

James: Yes Stel, it hurt each time I had to lie about it, but that was the only way to peace and that was all you wanted to hear, to you, saying those things were the truth, and all that mattered... was I then supposed to watch you cry day in day out? Even when we stopped, you seemed to suddenly hate me... it seemed the only way to keep being friends, was to keep giving you what you wanted to hear, even at the risk of me lying to you.

Stella: But you shouldn’t have lied still, I always appreciate the truth and I can handle the truth when it doesn’t hurt and when it is not thrown in my face... sometimes, we want to be lied to because it gives us something to hope for and look forward to while we try to make you into what we hope for...

James (now totally exasperated): are you for real?!  I pushed and prodded until I had to lie to you for peace to reign; now you tell me you can handle the truth? I am guessing this is why men assume women speak from both sides of their mouths sometimes:

A week earlier, the following conversation Act 1 Scene 2 had taken place:



RESULT = the crying and wailing were averted, peace seemed to reign, James kept up the façade and everyone seemed happy





Yesterday, the following conversation Act 1, Scene 3 ensued:


 





RESULT = a sad painful end to the friendship






I am guessing the real question here is: who is really to blame for the present situation? Stella, James, or both?

A penny for your thoughts, please.

..of local flights and frustrations (a feel of local air-travel in Nigeria)


Tick-tuck, tick-tuck, tick-tuck....

Tick tuck says the clock, what you have to do, do quick.....

Yes, as kids, this message drummed to, we were. Today November 21, 2009, I questioned it, and the rationale for it...

I questioned the sanity of the average Nigerian....(My definition of insane: simple, mumusciously accepting and tolerating acts of random stupidity) and smiling..., and be expected to remain calm.

The scene, the old domestic wing of the MM airport Lagos, the cast, the immaculately clad staff of A***k Air, the raving throng of certifiably Insane customers, and then, myself.

In my subconscious, I hear the director shuffle in his seat.. And in a calm commanding voice...'Take your positions! Light, camera action....

Enter stage left, the ticketing and counter staff of A***k Air, it is 30 minutes to flight take-off, calm and confident... The manager (some questionable fellow called Kazeemson Ayindeyo) strolls in, smiling, the counter is in disarray... People shouting, and waving tickets in the air, angrily....

We breathe a sigh of relief... Monija! Monija! Monija... I am amused, somewhat.. I turn, and see a middle aged football-like woman, gelle and all, for a split second, my thoughts drift to lagbaja (remember him? The musician, who covers his face and hides behind a mask..., I hear he stole some kid's chocomilo and has been in hiding ever since.) 

Focus! My mind calls out!


Monija! Monija mi! Epppp me, epppp me pliss, my ticket e go expire o....! Then it hit me, like a thunderbolt ... These tickets, if not converted to boarding passes, would, like a can of opened unused evaporated milk..... Expire!?!

We push forward, tickets in hand... He, Ayindeyo, in his most self-absorbed voice, asks for our tickets, and we oblige...

As if connected to a loudspeaker..... Tick tuck, tick tuck.... we hear the clock..... 8am strikes the clock, still struggling for boarding passes for a 7.30am flight.

Restless and impatient, we let loose... Behind me stands a lady, a celebrity I recognise, in the same queue and struggling on the same line....she whispers softly still... Am sure if there were more ladies here, it wouldn't be this chaotic.

Hmmmmmmm, now that's a thought, considering that the mêlée was caused by the professional ineptitude and legendary rudeness of a female ticketing staff that had since withdrawn to a corner to admire the chaos that is her masterpiece...

Anyways, as we push forward still, the counter creaking from our combined weight... here stands Mr Ayindeyos.. Suddenly, swiftly, he throws a hand up and commands silence!...or was that (gesture) a heil Hitler salute perhaps? (I ask myself)

Then I saw it, not quite sure what it was, but I saw it... The sweat patch under his arm, where his armpit should be.... are those dreadlocks struggling to make their presence felt through his shirt’s underarm? Brown-colored dreadlocks perhaps? I cringe...

Then he smiles as if to savour, once again, the extent of his power over helpless customers who had paid to get on a flight, but who are now subjected to begging, groveling and idol-worshiping Ayinde-Mr. Monija!

(I saw it, his brown uneven teeth, crooked from... okay, freeze frame!: how would I know where those teeth could possibly have been...?!

Someone behind me whispers... I hear they got that way from him chewing high-tension wires (interesting, I think to myself, so Ayinde Mr. monija is also the cause of the power outage in most parts of Lagos?!) Finally, the solution to our PHCN woes is at hand... Not by increasing our generating capacity, but rather, simply by confining Ayinde mr.-monija to Aro Mental.

His dark brown teeth shine proudly through his smile, he must have, I am sure, taken extreme care to polish his teeth, to an immaculate rich brown hue... 

An hour later, and having basked in a sea of musky, sweaty, and upset fellows, I finally get my boarding pass... then the chase begins...

I see an aircraft, what are they doing to it I ask? It's called a pre-flight safety check... Is that why the landing gear seems to be putting on sprint shoes!? - I ask myself.

Over the public address speakers... Someone clears her throat, and we hear the all too familiar voice of miss hot potato in her throat (you know her don't you? The one that makes all airport announcements in Nigeria, in a way that she and only she can understand what she is saying) at least we have been able to successfully clone her in all our airports, well done FAAN!

"All checked-in passengers on A***k flight 123 should please proceed for boarding"... (I managed to make out what she said this time, surprise!)

We proceeded to the boarding gate. As if on cue, we all begin a sprint for the aircraft... And wait for it..... So does the craft! Aha! I think to myself, the aircraft landing gear did have running shoes on!

In my hurry I try to read the writing on the craft, A***k, greed of......, or is it fools of Nigeria, I am unsure, uncertain, it is all a blur.

We finally reach the sad subdued aircraft and board it.

My thought strays to Ayinde, to the gele-clad woman, to my fellow sprinters... I buckle in and attempt to drift into sleep... but I cannot.

We fly, we land; hard and bumpy, but we land.... the pilot (who I fondly nicknamed Mr. Tipsy kangaroo (as only a tipsy kangaroo can possibly bounce that many times in one landing), oblivious to our pain and frustrations asks:

“I hope you have had a wonderful experience flying with us today, thank you for choosing A***k Air, looking forward to welcoming you on board again....”

we all dwell on his words for a few seconds...then, as if on cue, the tears flow as we realise that he was indeed right, no matter how poorly treated we were today, he would indeed be welcoming us again, and soon... beggars they say, have no choices.

End Notes: Have you had a not-so-pleasant experience with an air carrier, local or international? would like to read about your experiences as well. Comment below.

for Oluwaremilekun - I look to you


Though I never show it
And though I never may
I think of you, always
In the fondest way

Your smile and laughter
The memory of our first encounter

A smile of gold you truly have
My heart you melt with every sound you utter

My darling, my lover my friend
I look to you when I am happy
I turn to you when I am uncertain

When the music stops and it is all still and calm
… then I still look to you.

I look to you when no one is there..
I look to you when I need someone dear
I look to you every moment of every day

Not cos i have to, but cos i want to..

.. your love has left me speechless but tamed.


November 11, 2009. Olufemi Ashipa ©

Wednesday, September 1, 2010

Idiocy, the mother of invention...?


Stop! Park!, he barked..

Clad in black, like the devil.. a demon… filth, no.. no roll-on (me thinks)

I oblige, hesitant, thoughts racing

Do I have all I would need
My papers, my sanity and something to give…?

Slowly he approaches, gun totting.. frowning
The gentleman that I am, I smile, I stretch forth my hand for a handshake

Who you be?, he bellows.. (WTF, me thinks)
Your papers and particulars (aren’t they one and the same… me thinks)
I oblige.

Open your booth! Do you mean that of my car, I ask, puzzled…yes! (he barks)
He sees the spare-tyre, my shoes, a walkie talkie, my cutlass (camera in my brain zooms-in and focuses on the cutlass)… he stops, looks at it, blood stained and dripping….

He looks on..my laptop, my books, my smiling-deaf, mute-Rottweiler..(me hopes he is not a dog-lover, for i am in for it now, a dog stuffed in my car booth...hmm).
Then he speaks, strong and stern! I panic…

Wait for it…. Wait for it… wait for it….

Where is the receipt of the laptop he screams, where is your fire extinguisher and the tyres-rims!

At this point, I am perplexed, stunned… I offer a suggestion to him: look at the dripping cutlass…
‘do not teach me my job, he barks”, foolery, idiocy, nincompoop… he mutters

He walks off, and I am dismayed

Then it hits me…I am with my keys, my papers and my car, the lane is free, my destination afar
Of ethics and decency, he bothers not, as he hints softly… oga, any betta na?

My receipts I do not have, my destination afar,
Officer, brother, I say, oya come let us ponder, together, here is a little something for you...

Like lightning he reappears, for once, I can commend.
Speed, agility, passion, dedication, commitment….. all for wanting…
… wanting for a little something, I now suddenly consider giving

Ever vigilant, he assists me to cross the road, like brothers, friends of old, like partners, he helps me cross the road…

My heart tugs at the turn-ups of my well-ironed trousers.. em, my cutlass I ask (hesitant).. did you not notice my bloody cutlass…?

Ah yes! He says…
Careful sah, ketchup rusts metal, and causes red dark stains.

End.